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Subscriptions webinar with Ancestry.com

20 April, 2017 : 9am PDT / 12pm EDT
Webinar
Unbeatable best practices in global subscriptions

Some things you can count on — and recurring revenue from subscriptions is one of them.

To make it work, you need to set an effective pricing strategy, design an attractive subscription — and then make the payment process utterly seamless. The payment technology exists, but the real magic is in your overall subscription strategy for the global marketplace.

In the U.S., consumers overwhelmingly pay online with credit cards, but outside the U.S. it's another story, with payment methods like bank transfers preferred in the Netherlands and cash vouchers in Latin America. On top of that, what considerations need to be made to set a comfortable pricing strategy?

 To find out how industry leaders in subscription pricing marry strategy and tech seamlessly to make the global leap, join our interactive VB Live event!

 By registering for this webinar, you'll:

  • Provide subscribers with the right payment options at the right time
  • Get users to pick the subscription option you WANT them to
  • Increase payment conversion with an effective pricing strategy
  • Create and execute a payments strategy that enables you to reliably scale globally

 Speakers:

  • Stewart Rogers, director of marketing technology, VentureBeat
  • Derek Blatter, senior manager, electronic payments and fraud prevention, Ancestry.com
  • Kevin Hennessy, Business development director, North America, Worldpay
  • Wendy Schuchart, Moderator, VentureBeat
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