Internet Retailing webinar: The face of mobile shopping: How do age and gender affect mobile adoption?
Did you know? New Worldpay research has found men prefer making online purchases via desktop, women are more willing to use mobile devices, and millennials are more likely to pay with alternative payment methods such as PayPal and Alipay over traditional card payments.
Join our webinar with Internet Retailing to discover how age, gender and culture affect buying habits – and what retailers should know to improve eCommerce conversion.
Key insights include:
- Tradition v new channels: How does gender affect buying habits
- Millennials, Generation X, Baby Boomers: What’s really important at the checkout and when choosing payment methods
- How does culture impact channel preference, frequency of purchase and more
Maria Prados is the VP for Global Retail at Worldpay. Prior to joining Worldpay, she worked at Dixons Retail as part of the ecommerce turn-around team in charge of building the successful ecommerce/multi-channel strategy for the company. Maria started her career in financial services with Deloitte S.L. She has an MBA from IESE and Columbia Business School. After, she held numerous roles ranging from social venture capital to strategy consultant which led her to discover her passion for retail eCommerce.