The Connected Retailer

We asked 20,000 shoppers in 10 countries about connected technologies and how they feel about assisted and automated purchasing. Here’s what we found.

Scroll down

Automated purchasing.
Using technology to buy on your behalf.

75%

shoppers globally are familiar with the term “Internet of Things”,
the inter-networking of connected devices that send and receive data.

44% of shoppers globally are already using connected home technologies and want their device to purchase on their behalf

75%

China

50%

Singapore

46%

Brazil

What do shoppers want from their connected devices when it comes to automated purchasing?

Assisted purchasing.
Using technology to remove friction.

40%

like the idea of virtual assistants such as chatbots to help with the shopping experience. A chatbot is a computer program which enables conversation.

What do shoppers want from a virtual assistant?

43%

help with queries or get support

47%

buy something on their behalf and take care of the shopping process

40%

view purchase history to get a better service

39%

of shoppers would prefer to speak to a chatbot than
download an app, go online or call support

Overall, we found that shoppers still want to maintain an element of control.
How do shoppers want retailers to help overcome their insecurities?

49%

set buying rules in place
 

44%

create order notifications with payment details

33%

offer the ability to cancel orders once placed

Get more insights

The widespread adoption of connected devices shows that shoppers are comfortable with the benefits these devices bring but they also want to maintain a high level of control. The opportunity for retailers could be massive. To find out more, download “The Connected Consumer” report. Just enter your details below.

Share this report

    Share on Linkedin

Back to top

Download the report

Methodology

The connected consumer research was conducted by Opinium and examines the viewpoints of over 20,000 consumers across 10 markets on opinions and adoption of IoT (Internet of things) technologies, as well as the barriers and benefits to adoption.

Online interviews were completed by adults located in Australia, Brazil, China, Spain, Singapore, USA, Germany, Sweden, Netherlands, and the UK.

Disclaimer

© Worldpay 2017. All rights reserved.
This website and its contents are proprietary to Worldpay and may not be reproduced, published or resold. The information is provided on an “AS IS” basis for information purposes only and Worldpay makes no warranties of any kind including in relation to the content or sustainability. Terms and Conditions apply to all our services. The data mentioned in this website and in the country-specific reports (including, but not limited to, the relevant percentages) refer to shoppers surveyed by Opinium Research LLP in the context of the research. The research was carried out between January and March 2016 and consists of a survey of 32,000 people across 11 markets.

Worldpay (UK) Limited (Company No. 07316500 / FCA No. 530923), Worldpay Limited (Company No. 03424752 / FCA No. 504504), Worldpay AP Limited (Company No. 5593466 / FCA No. 502597). Registered Office: The Walbrook Building, 25 Walbrook, London EC4N 8AF and authorised by the Financial Conduct Authority under the Payment Service Regulations 2009 for the provision of payment services. Worldpay B.V. (WPBV) has its registered office in Amsterdam, the Netherlands (Handelsregister KvK no. 60494344). WPBV holds a licence from and is included in the register kept by De Nederlandsche Bank, which registration can be consulted through HYPERLINK "http://www.dnb.nl" www.dnb.nl. Worldpay (UK) Limited is authorised and regulated by the Financial Conduct Authority for consumer credit Activities Worldpay, the logo and any associated brand names are all trade marks of the Worldpay group of companies.