The Connected Consumer

17 October 2017

What are consumers’ hope and fears for the Internet of Things Revolution?

  • How much autonomy do consumers want to give up for convenience? We examine the levels of control they will need to feel comfortable with the Internet of Things (IoT).
  • What’s the use case for IoT in different industries? We deep dive into travel, retail, and digital content to see how they driving this trend forwards.
  • The connectivity of the Internet of Things (IoT) requires a high level of data, how comfortable are consumers sharing this information and the risks it poses?