With insights gained from our “Technology & innovation in retail” report, which surveyed 100 luxury brands and mid-market retailers in key markets throughout Europe, this on demand webinar delves into how technology and innovation plays a role in the overall strategy of their brand – and which brands are key influencers in this strategy.
Join retail expert Maria Prados from Worldpay and brand strategist from SapientNitro, Adriana Coppola, as they delve into the trends we’re seeing in the implementation of technology and innovation in retail, and how a trickle down effect from luxury brand experimentation to mid-market brand affects implementation.
- Who are leading the way in retail technology and innovation? And who sees themselves as followers?
- How does an omnichannel expectation from customers affect the implementation of these new tech and innovation initiatives in both luxury and mid-market retail?
- Where are luxury brands looking when thinking about tech and innovation – and what are they doing?