You are here

Subscriptions webinar with Ancestry.com

7 July 2017
Unbeatable best practices in global subscriptions

Some things you can count on — and recurring revenue from subscriptions is one of them.

To make it work, you need to set an effective pricing strategy, design an attractive subscription — and then make the payment process utterly seamless. The payment technology exists, but the real magic is in your overall subscription strategy for the global marketplace.

In the U.S., consumers overwhelmingly pay online with credit cards, but outside the U.S. it's another story, with payment methods like bank transfers preferred in the Netherlands and cash vouchers in Latin America. On top of that, what considerations need to be made to set a comfortable pricing strategy?

To find out how industry leaders in subscription pricing marry strategy and tech seamlessly to make the global leap, complete the form opposite to watch the webinar!

    Complete the form to receive the webinar via email

    Webinar information

    The webinar will show you how to:

    • Provide subscribers with the right payment options at the right time
    • Get users to pick the subscription option you WANT them to
    • Increase payment conversion with an effective pricing strategy
    • Create and execute a payments strategy that enables you to reliably scale globally

    Webinar speakers:

    • Stewart Rogers, director of marketing technology, VentureBeat
    • Derek Blatter, senior manager, electronic payments and fraud prevention, Ancestry.com
    • Kevin Hennessy, Business development director, North America, Worldpay
    • Wendy Schuchart, Moderator, VentureBeat