You might think VR and AR is a thing of the future.
But our research shows that retail shoppers want it now.

Is your business ready?

Scroll down

55%

Of shoppers globally think that VR and AR will become as popular as smartphones

48%

Think VR is the future of shopping

Retail shoppers are ready for VR experiences now

62%

Think that AR and VR has the ability to change how we shop and that it’s way more fun than shopping online

Do shoppers want VR for better engagement?

57% globally said yes

73% Brazil

82% China

58% U.S.A.

Not surprisingly millennials want it now,

67% of these global shoppers are aged 25-34.

Shoppers think that VR and AR can deliver multiple benefits

38%

More time saving, cutting out the need to visit a store

35%

The opportunity to experience products before they buy

34%

Better awareness on
product fit

VR and AR should be rolled out in an omni-channel capacity

Shoppers are most concerned about cost and security

61%

Are concerned about device costs

42%

Are worried about payment security when looking to buy in a VR or AR experience

If retailers can address security, shoppers will buy.

Top tactics include

Fingerprint scanning

38%

Code or password

32%

Retina scanning

30%

Thanks for reading

We hope you enjoyed these insights, enter your details below to download the full report

Share this report

    Share on Linkedin

Back to top

Methodology

The 360 consumer: how VR is reshaping the buying experience research was conducted by Opinium and examines the viewpoints of over 16,020 consumers across eight markets on the current take up of Virtual Reality and Augmented Reality technologies as well as the barriers and benefits to adoption envisaged.

Online interviews were completed by adults who have heard of Virtual or Augmented Reality in Australia, Brazil, China, Germany, Japan, The Netherlands, United Kingdom and the United States of America between 2nd-10th March 2017.

Disclaimer

© Worldpay 2017. All rights reserved.
This website and its contents are proprietary to Worldpay and may not be reproduced, published or resold. The information is provided on an “AS IS” basis for information purposes only and Worldpay makes no warranties of any kind including in relation to the content or sustainability. Terms and Conditions apply to all our services. The data mentioned in this website and in the country-specific reports (including, but not limited to, the relevant percentages) refer to shoppers surveyed by Opinium Research LLP in the context of the research. The research was carried out between January and March 2016 and consists of a survey of 32,000 people across 11 markets.

Worldpay (UK) Limited (Company No. 07316500 / FCA No. 530923), Worldpay Limited (Company No. 03424752 / FCA No. 504504), Worldpay AP Limited (Company No. 5593466 / FCA No. 502597). Registered Office: The Walbrook Building, 25 Walbrook, London EC4N 8AF and authorised by the Financial Conduct Authority under the Payment Service Regulations 2009 for the provision of payment services. Worldpay B.V. (WPBV) has its registered office in Amsterdam, the Netherlands (Handelsregister KvK no. 60494344). WPBV holds a licence from and is included in the register kept by De Nederlandsche Bank, which registration can be consulted through HYPERLINK "http://www.dnb.nl" www.dnb.nl. Worldpay (UK) Limited is authorised and regulated by the Financial Conduct Authority for consumer credit Activities Worldpay, the logo and any associated brand names are all trade marks of the Worldpay group of companies.