You might think VR and AR is a thing of the future.
But our research shows that retail shoppers want it now.
Is your business ready?
Of shoppers globally think that VR and AR will become as popular as smartphones
Think VR is the future of shopping
Retail shoppers are ready for VR experiences now
Think that AR and VR has the ability to change how we shop and that it’s way more fun than shopping online
Do shoppers want VR for better engagement?
57% globally said yes
Not surprisingly millennials want it now,
67% of these global shoppers are aged 25-34.
Shoppers think that VR and AR can deliver multiple benefits
More time saving, cutting out the need to visit a store
The opportunity to experience products before they buy
Better awareness on
VR and AR should be rolled out in an omni-channel capacity
of which are
18-34 year olds
Want to see it used within shopping apps
Want retail shops to use it in-store
Want to use it to try on clothes before buying online
Shoppers are most concerned about cost and security
Are concerned about device costs
Are worried about payment security when looking to buy in a VR or AR experience
If retailers can address security, shoppers will buy.
Top tactics include
Code or password