Pushing the boundaries of Virtual Reality Payments

5 October 2017 - Yasmin Sharp, Global Partner Director– Retail eCommerce, Worldpay

We all wonder what the 'next big thing' within payments and commerce trends might be. Yasmin Sharp takes a look at the growing world of VR. 

I often think about what the future will hold and what ‘the next big thing’ may be. We are at a stage where commerce trends and terms are evolving at a rapid pace to match the increasing demands of both shoppers and retailers. Multi channel has become omni channel, Pepper is a robot - not just a spice, cash registers became EPOS, transformation is not just digital, and aisles have become endless and virtual. I could go on and on! 

I am looking forward to hearing more of these emerging trends at the SAP Hybris summit next week. Personally, I think the most exciting piece of innovation in retail is the adoption of virtual reality (VR) into the mainstream. With brands such as Dior and Chanel utilising this medium to bring catwalks to the masses, Nordstrom creating a blank canvas showroom with no stock (just VR headsets and deliveries) and Alibaba enabling shoppers to purchase a virtual item by a gesture. VR is no longer restricted to immersing a gamer into an alternate reality – it is becoming common place in all aspects of our world.

Companies like SAP Hybris have been instrumental in this transformation – creating a platform that lets retailers scale and leverage these pieces of innovation. We have continued to push the boundaries in our partnership with Hybris with how and where shoppers can take payments, whether physically or digitally. Working with our partner e2y we have shown the flexibility of the platform/our payment solution, and created a VR/augmented reality environment which allows payments to be made through a virtual world. 

And you can see it for yourself, as we will be showcasing this solution at the SAP Hybris Summit, with e2y. Pop by our stand – Hall 8.1, Stand P29 – and see how to enable payments through any of your SAP Hybris channels across a wide range of verticals/ accelerators!  

If you’re not at the summit, and want to find out more, then drop us a line by emailing: partners@worldpay.com

"As VR evolves and becomes part of the consumer journey, retailers are increasingly recognizing its importance.  This as a channel in which: shoppers interact with their brand; new products are launched, and finally (most importantly) purchasing can be enabled."