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We spoke to the big names in Digital Content – here’s what they wanted to know

6 April 2017
We’ll keep this quick. We’ve been spending time with some of the most innovative digital content businesses on earth, in hotspots like Sydney, San Francisco and New York. After hearing the challenges they’re facing, we’ve put together a few top tips to help you grow – take a look.

Go global but think local

You’re passionate about your product or service, and like many digital companies, you’ve watched your user base organically grow worldwide – but how can you do more to expand your global reach?

  1. Offer your users the currencies they normally use in their part of the world.
  2. Expanding into a new country you’re not that familiar with? Add local payment methods so that users can pay in a way that is familiar to them.
  3. It’s competitive out there. Discover and use scalable technology that allows you to satisfy local purchasing demands as you decide on new markets to enter or expand in.

Optimise now

How do you make sure you’re getting the most from your payments partner, particularly as a global digital business? Here’s two ways you can optimise your payments now:

1. Be conscious of which payment methods you offer your users.

  • It’s likely you’re using a recurring payment model; many non-card payment methods don’t offer this functionality. There are, however, certain payment options that do provide this functionality and your payments partner should suggest them to you, if relevant, when you integrate or look to expand in a specific market.
     
  • If many of your users pay with credit or debit cards, use an account updater service (only available in certain geographies – contact us for more information). This service improves transaction success through ensuring that you don’t have issues when your users card details expire.

2. Consider when you’re processing your credit and debit card transactions. The day of the month, day of week and time of day all impact on the success of transactions. There are various factors at play here and your payments partner should be able to advise you on the optimum time to process transactions, by working with you to understand your payments data.

Want to find out more about expanding globally and optimising your payments?