The cross-border e-Commerce market in Australia has grown at a 16.4% CAGR since 2013. And today, 63% of Australians shop across national borders – making them the biggest nation of cross-border shoppers in the world1.
Due to the common language, consumers are most likely to buy from the US (84%) and the UK (75%), but China is also attractive – with 40% buying from there1. Other positive news is that slower deliveries associated with cross-border purchases don’t put consumers off – with 36% expecting shipments to take two weeks or longer1.
If you decide to target cross-border shoppers from Australia, then it’s key that you take their payment preferences into account. For example, according to our research into the online payment journey, 46% of Australian shoppers would be more likely to purchase if their preferred payment logo is on your homepage2.
And currency shown on your website is also key. Our research showed that 56% of Australian shoppers want to see prices in Australian Dollars and the local currency2.