The European Commission proposes new eCommerce rules to boost cross-border sales
Following their investigation into geoblocking, The European Commission announced it’s plan to boost cross-border ecommerce within the region. The results showed that 38% of retailers, and 68% of digital content providers operate geo-blocking within the EU. The ‘3 pronged’ plan will tackle geoblocking, make cross-border parcel delivery more affordable and increase consumer confidence through better protection. The new rules do not put a cap on delivery prices, but the Commission says it will review again in 2019 and revise the rules if necessary.