Tablets win the package holiday war
It’s predicted that mobile travel sales will reach $65 billion in the US this year. Personalized retargeting firm, Criteo, anaylsed mobile bookings across various travel sub-sectors - and found some interesting results. Smartphones win when it comes to mobile hotel bookings - taking a massive 81% of the market. But air and package holidays are more evenly split. When it comes to airlines, the split is pretty even - with 53% via smartphone and 47% via tablet. And tablets come out on top when it comes to package holidays - taking 60% of mobile bookings.