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A photo of the Chinese flag

The Beginners Guide to Marketing in China

26 August 2016
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Gareth Goodridge, Digital Marketing Director, Worldpay
Last week we talked about China Singles’ Day – and the growth of eCommerce as a whole in China.
A photo of the Chinese flag

Everything you need to know about China Singles’ Day

22 August 2016
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Gareth Goodridge, Digital Marketing Director, Worldpay
Held on 11th November every year, China Singles’ Day started as an in-joke between Chinese university students, about their lack of significant others.
A couple shopping online on an ipad

Reaching customers other e-tailers can’t

28 July 2016
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Gareth Goodridge, Digital Marketing Director, Worldpay
Just as traditional bricks-and-mortar retailers need stores in the right locations to reach their target customers, eCommerce retailers rely on their target markets having access to the internet.
A smiley emoji

From pictures to passwords: the rise of emoji authentication

15 July 2016
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Kevin Dallas, Chief Product Officer, Worldpay
How often have you tried and failed to log into your account on a website you weren’t even sure you’d signed up to, only to have to go through the arduous process of resetting your password? 

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