Worldpay increases BestDay website conversions by 15%
London/São Paulo, 12th January 2017 – BestDay Travel Group, online travel agency (OTAs) leader in Mexico and one of the largest in Latin America has selected Worldpay as its online payment provider.
Worldpay has helped BestDay expand into new global markets, including Mexico, Brazil, Argentina and the US, resulting in a 15% rise in payment conversion rates.
The partnership with Worldpay will bring together two innovative giants from the travel and payment industries. BestDay works to promote and improve travel packages while Worldpay provides in-depth knowledge and state-of-the-art payment technology to help companies reach new customers and improve their buying experience.
Along with offering local support in a number of countries, Worldpay has also provided detailed insights on transactions, as well as statistics on fraud and decline rates. With this information, BestDay is able to better understand their customers and determine how payment preferences and spending habits differ between each market – ultimately enabling them to tailor their offers to the needs of individual travelers across a variety of markets.
Christian Kremers, CEO of BestDay, said: “At BestDay we are always looking to expand into more markets, and now with Worldpay we can offer a broad range of payment solutions across the globe. Worldpay is the key partner in providing our existing customers with a personalized online experience, offering payment methods that cater to their individual needs. We see the traveler as the beneficiary of this partnership because they will be able to enjoy the most complete payment solutions in the market, as reflected by the 15% increase in payment conversion rates.”
The partnership has also given BestDay the ability to successfully optimize and process payments locally, removing surcharges and making the overall check-out process quicker, simpler and more affordable for all of its customers.
Justo Benetti, Business Development Manager, Latin America, Global eCom at Worldpay said: “Today’s travelers want to be offered a service that operates within their own country, free from additional costs. For travel agencies, the key to good service is delivering a localized experience individual to each market, while also keeping the process simple and fluid as they continue to expand into new territories. With years of industry expertise and cutting-edge insights, this is exactly what Worldpay hopes to achieve for BestDay and its customers.”
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Worldpay is a leading payments company with global reach. We provide an extensive range of technology-led payment products and services to over 400,000 customers, enabling their businesses to grow and prosper. We manage the increasing complexity of the payments landscape for our customers, allowing them to accept the widest range of payment types around the world. Using our network and technology, we are able to process payments from geographies covering 99% of global GDP, across 146 countries and 126 currencies. We help our customers to accept more than 300 different payment types, by providing an end-to-end service including acquiring, treasury, gateway, alternative payments and risk management, all via a single integration to Worldpay. Worldpay makes global payments simple for many of the world’s leading organisations.
BestDay is known for its solid experience and constant innovation, allowing it to stay ahead of new trends, generate new content and offer the best rates, which can be accessed from any device. BestDay offers the most reliable travel experience and is preferred by the Mexican, Latin American and United States travel markets.