London, March 2015 – Payments leader Worldpay has partnered with Play’n GO to deliver a new platform that will enable gaming operators to support a broader range of payment methods and currencies and develop a more customised gaming experience.
Integrated with the Worldpay WebDollar payment solution, the new Play‘n GO platform boasts a tailored cashier service which supports multiple languages, 30 local currencies as well as 60 preferred payment types. This will help operators to drive customer conversions across a wide range of European markets.
The platform has also been developed with the purchasing habits of players using mobiles and tablets in mind, building on Play’n GO’s history of supporting customers in this space.
Robert Skogh, Business Development Director of Play’n GO said: “We were the first online game developer to move into the mobile arena, and this partnership takes us one step further in pioneering that field. The operators we work with can now operate in 11 different languages, manage payments in multiple currencies, and support their customers’ preferred payment types. We view these advances as crucial to mobile gambling, especially when it comes to delivering a seamless player experience.”
In addition, the new platform enables operators to offer a custom-made gambling service. The combined game account toolkit will enable gaming operators to become more independent and flexible when selecting what games to offer. Play’n GO’s customers will also be able to deliver more choice to players in the form of engaging premium content and access to additional games from third party developers.
Kevin Dallas, Chief Product & Marketing Officer, eCommerce at Worldpay, explains: “Play’n GO understands, as we do, that the ‘have-it-your-way’ approach to customer experience extends to payments as well. People today want to be able to pay for games using whichever medium they feel most comfortable with. With our new partnership, Play’n GO’s gaming partners will be able to support the cards and leading payment methods favoured by their growing global user base, which will go a long way in helping them boost conversions.”
For more information please contact
The Worldpay eCommerce Press Office
WorldpayeCommTeam @ Golin.com
Worldpay is a leading global provider of payment and risk services, processing millions of transactions every day. We provide an end-to-end service including card acquiring, treasury, gateway, alternative payments and risk management, all of which can be provided with a single integration to Worldpay. We make global payments simple for many of the world’s leading organisations.
About Play’n GO – The Gaming Pro
Play’n GO is a gaming specialist and leading developer of smart systems and content, designed for performance on mobile phones, tablets, game terminals and websites. Play’n GO independent e-gaming platform GAT – Games Account Toolkit - delivered with a complete and comprehensive back-office gives operators a unique foundation to tailor their offerings. Play’n GO ensures that its clients are equipped with superior back-office administration tools for surveillance and marketing in addition to premium gaming content. With over 60 games in 30 languages adopted for use on most smartphone and tablet devices using Apple iOS, Android, Blackberry & Windows 7/8 - Play'n GO is the undisputed market leader when it comes to Mobile Casino Games. - ARE YOU MOBILE?